Date: 2015
Role: Designer
Deliverables: Brand identity, product & market research

Bassic — Basketball training make accessible for underdogs

In China, kids at age 5-10 are getting X-ray, only the deemed likeliest to grow the tallest are selected to attend the government sports schools. This results in a rise of streetball in China, and we want to provide tools to enhance their fundamental skills and increase potential talents' exposure.

Basic Basketball Training for Underdogs

BASSIC's portable tools feed training courses along with music to keep the momentum. The logo brings in these 2 key elements and through animation, we are able to deliver the story.

Credits and thanks to

Nick Yao, Research & Product direction
Winter Lin, Developer

Hi! I'm Zoe,

a product designer based in San Francisco with 5 years of experience working on product strategies, interaction and visual design. I've designed in both mobile and desktop across technology, education and entertainment industries.

I thrive working between compact cross-functional teams with ambiguous problems. Currently leading a product design team at Lyte.

Get in touch

Lyte, Lead Experience Designer

Developed and shipped new features to keep tickets among fans and away from scalpers


Lyte, Senior Designer

Delivered features and built brand to increase fans' confidence when returning or requesting tickets from the official ticket exchange

CHOXUE, Design Lead

Drove product research and redesigned brand to redefine company focus and raised a successful fundraising round


BASSIC, Co-founder & designer

Led brand development and formalized early user engagement


Ministry of Education, Visual designer

Designed international conferences' visual identity



UC Berkeley

Graduate Certificate Program,Strategic Brand Management, Global Business


National Taiwan University of Science and Technology

Bachelor of Arts (B.A.), Design and Visual Communications, General