Date: 2015
Role: Designer
Deliverables: Brand identity, product & market research

Bassic — Basketball training make accessible for underdogs

In China, kids at age 5-10 are getting X-ray, only the deemed likeliest to grow the tallest are selected to attend the government sports schools. This results in a rise of streetball in China, and we want to provide tools to enhance their fundamental skills and expose potential talents.

Basic Basketball Training for Underdogs

BASSIC's portable tools feed training courses along with music to keep the momentum. The logo brings in these 2 key elements and through animation, we are able to deliver the story.

Credits and thanks to

Nick Yao, Research & Product direction
Winter Lin, Developer