Bassic — Basketball training make accessible for underdogs

In China, kids at age 5-10 are getting X-ray, only the deemed likeliest to grow the tallest are selected to attend the government sports schools. This results in a rise of streetball in China, and we want to provide tools to enhance their fundamental skills and expose potential talents.

My Role: User research, Prototyping, Market research, Brand identity
Platform: iOS
Tools: Sketch, Zeplin
Timeline: Aug 2015 - Aug 2016

Basic basketball training for underdogs

BASSIC's portable tools feed training courses along with music to keep the momentum. The logo brings in these 2 key elements and through animation, we are able to deliver the story.

Credits and thanks to

Nick Yao, Research & Product direction
Winter Lin, Developer