Early access for groups — Rally the crew to get tickets first
Modular email — Bringing order to the chaos
Lyte brand — The brand make over to reach greater audiences
CHOXUE — Making sport easier for Asian kids
Maybe — Passing the walls to turn "maybe" into an "absolute"
BASSIC — Basketball training make accessible for underdogs
Hi! I'm Zoe,
a design generalist with a strong affection towards business, brand strategy, and compassion for people. Always looking for unexpected methods and tools to push my craft further.
Based in San Francisco, currently a lead experience designer at Lyte.
Lyte, Lead Experience Designer
Developed and shipped new features to keep tickets among fans and away from scalpers
Lyte, Senior Designer
Delivered features and built brand to increase fans' confidence when returning or requesting tickets from the official ticket exchange
CHOXUE, Design Lead
Drove product research and redesigned brand to redefine company focus and raised a successful fundraising round
BASSIC, Co-founder & designer
Led brand development and formalized early user engagement
Ministry of Education, Visual designer
Designed international conferences' visual identity
Graduate Certificate Program,Strategic Brand Management, Global Business
National Taiwan University of Science and Technology
Bachelor of Arts (B.A.), Design and Visual Communications, General