Early Access for Groups — Disrupting the broken ticketing experience
Modularized Email — Building an effective email system
Lyte Design Guide — The internal resource tool
CHOXUE — Making sport easier for Asian kids
Maybe — Passing the walls to turn "maybe" into an "absolute"
Bassic — Basketball training make accessible for underdogs
Hi! I'm Zoe,
a product designer based in San Francisco with 5 years of experience working on product strategies, interaction and visual design. I've designed in both mobile and desktop across technology, education and entertainment industries.
I thrive working between compact cross-functional teams with ambiguous problems. Currently leading a product design team at Lyte.
Lyte, Lead Experience Designer
Defined new product strategy and drove product research, received buy-ins, and executed development
Lyte, Senior Designer
Delivered flows, prototypes, and hi-fi visuals for various features like: waitlist, instant buy, and transfer tickets
CHOXUE, Design Lead
Led the design team to take charge of product research and development
BASSIC, Co-founder & designer
Analyzed and crafted product value prop to received seed funding and built our capital in Shanghai
Ministry of Education, Visual designer
Designed visual identity for international conferences
Graduate Certificate Program,Strategic Brand Management, Global Business
National Taiwan University of Science and Technology
Bachelor of Arts (B.A.), Design and Visual Communications, General