Early Access for Groups — Disrupting the broken ticketing experience
Modularized Email — Building an effective email system
Lyte Design Guide — The internal resource tool
CHOXUE — Making sport easier for Asian kids
Maybe — Passing the walls to turn "maybe" into an "absolute"
Bassic — Basketball training make accessible for underdogs
Hi! I'm Zoe,
a product designer based in San Francisco with 5 years of experience working on product strategies, interaction and visual design. I've designed in both mobile and desktop across technology, education and entertainment industries.
I thrive working between compact cross-functional teams with ambiguous problems. Currently leading a product design team at Lyte.
Lyte, Lead Experience Designer
Developed and shipped new features to keep tickets among fans and away from scalpers
Lyte, Senior Designer
Delivered features and built brand to increase fans' confidence when returning or requesting tickets from the official ticket exchange
CHOXUE, Design Lead
Drove product research and redesigned brand to redefine company focus and raised a successful fundraising round
BASSIC, Co-founder & designer
Led brand development and formalized early user engagement
Ministry of Education, Visual designer
Designed international conferences' visual identity
Graduate Certificate Program,Strategic Brand Management, Global Business
National Taiwan University of Science and Technology
Bachelor of Arts (B.A.), Design and Visual Communications, General